Having studied small business management, marketing and advertising, ARTISTIC PRODUCTION GROUP ("APG") founder Susan Morris recognized that the entertainment marketplace was lacking in interactive and original musical productions created for specific markets such as corporations, cruise ships, and casinos.

Research has suggested that the power of interactivity, whereby a person becomes a co-creator rather than a passive observer and thus experiences a deeper involvement, creates a more positive experience.  To create this sort of experience, planners must find ways to incorporate interactivity into their events, and therefore a show such as Hypnotica is an ideal solution.

Hypnotica, for example, is a theatrical extravaganza which pulls the audience into the experience and which leaves them with a tangible feeling - a feeling of having been affected on an emotional level.  It's very magical when an audience can be grabbed, pulled at their heartstrings, moved in some way, even if it's simply a change of opinion.

Successful Shows Evoke Strong Emotions 
Read Mark Maverick's Biography